How Do I Create Branded Merchandise for My Business?

Branded merchandise plays an essential role in the overall marketing strategy of any business. More than just a promotional tool, when done correctly, merchandise can be a tangible representation of a company’s identity and values.

In this article, the Curious Vision team is going to be explaining why branded merchandise is so effective, and how you can turn your brand assets into practical goods for your customers!

Why promote your brand with merchandise

Branded merchandise is a highly effective marketing tool that gives existing and potential customers a chance to experience your brand in a new way, developing deeper, stronger connections. Here are some of the key benefits:

• Recognition: when people see your branded merchandise regularly, it helps reinforce the brand in their minds, making it more likely they will remember you in the future.
• Loyalty: by giving customers merchandise that they can cherish, it strengthens the existing bond between them and your brand.
• Morale: internally, branded merchandise can help employees feel more connected to your brand, which can in turn improve morale and enhance productivity.

Artwork

Now you know why brand merchandise is so important, let’s talk about the aspect of it that makes it truly unique: the artwork. When creating brand merchandise for business, the in-house design team here at Curious Vision can create product designs using existing brand assets and corporate colours, allowing you to keep things consistent.

However, if you don’t have any existing assets that you’re happy with and you want to create brand new ones, we can do that too. We’ll work with you to create an aesthetic that you’re happy with and can use for your branding work moving forward.

Quote and ordering process

Our quote and ordering process is simple. Once we receive your request and get to properly understand what it is you want, we can mock up some designs for your products and put together a quote.

Once you are happy with both the designs and the quote, we can move the order forward and get your products delivered to you as soon as possible! You can be sure that we will always use a reputable courier and we’ll give you a tracking code so you can keep an eye on your delivery.

When representing your brand, invest in quality

Branded merchandise is a cost-effective marketing tool that allows you to create a lasting impact and a high number of impressions with minimal effort. However, when creating a merchandise strategy, investing in quality is absolutely essential. 

The products you create and give to potential customers are the benchmark by which they will assess the quality of your brand overall. With this in mind, if you skimp on quality, your merchandise strategy will actually hurt rather than help. 

By choosing a reputable company who can learn and speak your brand’s language while also creating high-quality, impressive products, you can quickly get new and existing customers on side with your merchandise.

Curious Vision is the UK’s leading brand merchandise company. We create promotional products with a twist that disrupt, inspire and make people take notice. If you want to talk to our team about how we can step up your marketing game with merchandise, give us a call today!