How Branded Merchandise Can Bring a Personal Touch to Your Virtual Event

While we often associate branded merchandise with in-person events, this doesn’t mean they can’t still make an impact in a virtual space. This month, the Curious Vision team is going to be taking a look at how you can use branded merchandise to its full potential online, so you can keep pushing your brand further.

The rise of digital events

During the pandemic, in-person conventions and meetups were all put on hold. However, we didn’t let that stop us, because events around the world – from conventions with 1000s of guests to small gatherings of friends – happened online instead. There were teething problems, sure, but we got used to it, and pretty soon it became standard procedure.

With physical events now back on the agenda, it’s interesting to see that virtual events are still being favoured by many. In fact, according to a survey by Vimeo, 72% of marketers expect to continue attending the same number of virtual events that they did during the pandemic. And it’s not hard to see why. Here are some of the key benefits of virtual events.

• You don’t have to worry about the cost of the venue, or setting it up for that matter, meaning a virtual event is a great deal cheaper!
• Virtual events are weather-proof, so if you plan on hosting something in the dead of winter, you don’t have to worry about any attendees not being able to make it.
• They are much more inclusive, given the fact that they allow people from different parts of the world to much more easily come together and share ideas. No need for plane and train tickets!

How you can use branded merchandise in your virtual events

So you might think that, since you won’t be able to hand promotional products to attendees in person, one option would be to not bother with them at all. This is the wrong attitude though. While virtual events are great, they definitely lack a certain tangibility and immediacy that you get from their in-person equivalents, and that’s where your promotional products come in. Sending promotional products to virtual attendees allows you to leave a lasting physical impression on them long after the online meeting rooms have closed and fill that physical void left by in-person events.

If you’re still not sure, then this might convince you: a study by the Advertising Specialty Institute found that the average event attendee keeps promotional products for around 8 to 16 months, and those same products can generate around 3,400 impressions during their life cycle. Now, if you send each and every virtual attendee a bag of goodies, you can start to see just how powerful the effect of this might be. 

What’s more, given that you will be saving money by hosting your event online, this allows you to redirect some of that cash towards your promotional product strategy, meaning you can really nail it, impress your attendees and maximise those impressions.

Buy Branded Merchandise Online

Curious Vision is one of the UK’s leading promotional product strategists. We can help you identify the best promotional merchandise for your brand and bring it to life for your next event, so you can start boosting your brand awareness. Interested? Call us for a chat today and let’s get your brand noticed.